Creator Data Infrastructure Platform
API, Developer Platform
Phyllo is a San Francisco-based API infrastructure company that has raised $15 million in Series A funding and processed over 330 million API calls. It serves as the universal data gateway for the creator economy — giving businesses a single API to access verified, creator-permissioned data from hundreds of platforms including YouTube, Instagram, TikTok, Twitch, Spotify, and more. We built the platform interface and developer experience that powers Phyllo's product, making complex API infrastructure accessible to developers and businesses at scale.
Location
USA
Industries
Services
Brief
Phyllo needed a platform that matched the sophistication of their underlying infrastructure — a clean, intuitive interface that allowed developers and businesses to connect, manage, and leverage creator data without having to wrestle with the complexity behind it. The product had to serve two distinct audiences: technical developers integrating the API, and business users making data-driven decisions.
Challenge
API infrastructure platforms are notoriously difficult to make accessible. Phyllo's product sits at the intersection of hundreds of platform integrations, real-time data pipelines, normalized datasets, and creator consent flows — all of which needed to be surfaced clearly without overwhelming users. Making that level of technical complexity feel simple and intuitive was the core design and engineering challenge.
Solution
We built a comprehensive data gateway platform with a streamlined interface that gave users direct, clear access to Phyllo's full capabilities. The platform was designed to work seamlessly across desktop and mobile, with a focus on reducing friction at every step — from connecting creator platforms to managing data pipelines and extracting actionable insights.
Approach
The platform was built around two distinct user journeys — developers integrating Phyllo's APIs into their products, and business users leveraging normalized creator data for influencer marketing, financial services, and identity verification. Each workflow was designed to minimize the steps between intent and outcome, with clear information hierarchy and a clean visual language that matched Phyllo's developer-first positioning.
Our Process
How we deliver from discovery to launch and beyond.
Discovery & Strategy
We analyze your business goals, users, and market to define a clear product vision and roadmap.
Agile Development
Our team builds in fast, iterative sprints, ensuring flexibility, transparency, and continuous improvement.
Scalable Engineering
We develop robust, high-performance architecture designed to grow with your business.
QA & Testing
We thoroughly test every feature to ensure reliability, security, and performance.
Launch & Ongoing Growth
We launch, monitor, and continuously improve your product for long-term success.
Results
Phyllo's platform now supports over 330 million API calls and is trusted by the largest players in the creator economy — including Beacons, Karat, Creator.co, and MagicLinks. The product has been recognized for its clean, intuitive layout that simplifies data management for both technical and non-technical users, and Phyllo has established itself as the go-to infrastructure layer for businesses building in the creator economy space.
